PADI is building on their ethos of protecting and preserving the ocean planet by introducing PADI Loves, a thoughtfully curated marketplace that features apparel, dive accessories and lifestyle products from companies committed to sustainability and eco-conscious business practices.
“Every day, with every purchase we make, we vote for the kind of world we want,” says Kristin Valette-Wirth, Chief Marketing Officer of PADI Worldwide. “We live in an era of ‘stuffocation’ – but at the same time, it’s increasingly more difficult to understand the true impact of our consumer decisions. We wanted to make it easier for divers to make smarter choices by offering safer, more sustainable alternatives for the things we’re already buying. We believe that one person does have the power to make a difference in our world and every action, no matter how small, can contribute to solutions. Together, with all of our individual actions, we create a movement of divers who stand for something.”
PADI Loves features brands that share PADI’s ocean ethos and enable environmentally aware consumers (divers and non-divers alike) to mitigate their impact on the planet through their shopping choices. PADI is supporting authentic solutions to the issues facing the ocean, such as ghost gear, plastic pollution and acidification. At launch, PADI Loves showcases brands including:
- Fourth Element OceanPositive: turning ocean debris into beautiful swimwear
- Glacial Bottles: reducing single use plastics
- Gili Bags: upcycled mesh bags perfect for water lovers
- Stream2Sea: eco-conscious skincare safe for us and the reefs
- National Geographic Books: inspiring us to fall in love – and protect – the oceans
- Bureo: developing innovative solutions to prevent ocean plastic pollution
PADI is collaborating with additional companies that are creating eco-conscious products and developing sustainable practices, which will be added to the PADI Loves marketplace in the coming months.
The launch of PADI Loves is just the start of the new line of PADI Gear apparel and products. Partnering with a number of environmentally friendly printers and manufacturers, all PADI Gear purchases – including PADI Loves products – will be delivered via carbon-neutral shipping options such as UPS Carbon Neutral and DHL Go Green.
Learn more and shop sustainable alternatives at padiloves.com.